LVMH TOWER

This small tower houses the headquarters of the Louis Vuitton Moët Hennessy Group. Bernard Arnaud wanted a flagship building. It rises as a symbol of the brand on 57^th Street.
It was essential to make intelligent use of building regulations to highlight the formal and material presence of the new tower and to avoid creating a volumetric clone of the adjacent Chanel building using setbacks.

Thanks to regular consultation with Michael Parley, NYC’s zoning expert, Christian de Portzamparc played on the complexity of Manhattan’s building regulations by using a broken geometry.The white sanded glass optimizes the passage of light through the windows and the reflected massive presence of the IBM Tower opposite. The building emphasizes LVMH’s identity. The tower rises by playing with its prismatic vertical volumes made out of various types of glass.